Best Marketing Tools for Small Businesses

[vc_row][vc_column][vc_column_text]Best marketing tools can only assist you in executing a good plan (they can not do the job for you). The correct software platform will help you close the gap with your competitors and build a strong CRM (Customer Relation Management).[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”What are the online marketing tools?
” use_theme_fonts=”yes”][vc_column_text]Marketing Tools are free or paid platforms or software that help all sizes of companies: startups, small businesses, medium, or corporates to develop the businesses and promote them.

This article contains a list of some of the digital marketing tools with features and usage in categories.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Project Management & Team Communication Tools:” use_theme_fonts=”yes”][vc_single_image image=”27083″ img_size=”large”][vc_column_text]Project management and communication tools give you the ability to create a task hierarchy quickly and easily for effective and efficient implementation.

HubSpot (There’s a better way to grow)

HubSpot is a full-stack growth platform of marketing, distribution, and customer support solutions to help you expand your business in all areas.

It has integrations of resources for helping you to develop your company, regardless of where you are in the process.

You’ll find whatever you need to develop your company and improve conversion rates with HubSpot.

Asana (Stay Organized and Connected)

Asana is a marketing tool with a wide range of services like sales, marketing, advertising, promotion, and many categories of professional templates that save your time and efforts.

It shows you what you do, why it’s important, how to get it done, and brings your team to one shared workplace.

Asana provides management of Projects, Agile Methodology, Tasks, Goals, workflow solutions, and increasing productivity.

Trello (It’s more than work. It’s a way of working together)

Trello is software that supports Kanban in Agile methodology to power a productive team. It allows brainstorming, organizes content, and editorial calendar

Trello’s board can be divided into 3 columns To-Do List, In Progress, Done, and you can add more. It tracks the work process and team’s productivity with one look.

Slack (There’s a Space for Every Project)

Even partnerships with other businesses are possible, Slack Connect allows two businesses to start working together as if they were one.

Make a contract, Complete the transaction, Generate a good creation.

Projects end, teams change and Slack saves everything. Instead of trying to remember, easily find what you’re looking for.

Pumble (Free team chat app)

Available on all platforms: Google Play, App Store, Windows, Mac, Mac (M1), and Linux. Here are some features:

  • File sharing.
  • Full search history. 
  • Channels and threads.
  • Connect to other apps.
  • Search files and information.
  • Video chat and conference calls.
  • Direct messages and notifications.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Marketing and Advertising ” use_theme_fonts=”yes”][vc_single_image image=”27082″ img_size=”large”][vc_column_text]Marketing tools play a vital role to grow your company and ensure continuous performance improvement. Online Softwares assist you to know your audience and target them at the right time in the right way. Marketing tools can open the closed doors and let you figure out your potential customer, and know more about them and their needs, and take steps forward to them. In the categories below, you will find many tools and their usage.

E-mail Marketing:

Mailchimp (Do it all with Mailchimp)

Mailchimp is an email marketing tool that offers multiple options:

  • Emails Templates.
  • Email campaigns.
  • Track Website Traffic.
  • Drip campaign design.
  • It’s free for small companies.

Aweber (Turn Your Customers into Fans)

Aweber emails are end-to-end which makes sure your email hits the inbox directly. It supports 24/7 customer solutions access by phone/email/chat. Aweber Free delivers services without any cost and no need for a credit card or payment requires. Here are the main features:

  • ِAutomation.
  • Segmentation.
  • Tagging.
  • Reports.
  • Templates.
  • Image stock for free.
  • Auto send for newsletters.
  • Custom emails without coding.
  • Email design by Canva without leaving Aweber.

Google Tag Manager

Google Tag Manager is a free tool that lets you handle and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without modifying the code.

Here’s a quick example of how GTM works. Via Google Tag Manager, information from one data source (your website) is shared with another data source (Analytics). When you have a lot of tags to handle, GTM makes life easier because all of the codings are kept in one location.

Tag Manager feature has the benefit of giving you and the marketer the chance to handle the code on your own. 

For Content Marketing:

BuzzSumo “Find the Content that Performs Best”

BuzzSumo is a content research tool that enables users to uncover what content is popular by field, and provides more resources relevant to your business. It can deliver a lot to your business:

  • Content Insights.
  • Keyword Alerts.
  • Analyze the Competitor.
  • Influencer Information.

Portent (Catchy Titles)

Portent’s Content Ideas Generator lets you create catchy titles for your next blog post, podcast, or video.

Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level.

Social Media


Hootsuite drives you to manage your social media platforms (Facebook, Instagram, Twitter…etc) centrally. It gives you the chance to understand your audience and content well by tracking posts’ reach, engagement, and the number of shares. In addition to allowing you to schedule your posts for weeks and months.


Ahrefs (We think big, Start Small, and Move Fast)

Ahrefs’s slogan is (You Don’t Have to be an SEO Pro to Rank Higher). It is a startup seeking to create tools or products to make it easy and valuable. Ahrefs offers many tools to help you shift things fast and keep yourself ahead of the game:

  • Site Explorer.
  • Site Audit.
  • Rank Tracker.
  • Content Explorer.
  • Keywords Explorer.

Yoast (SEO for Everyone)

Yoast Plugin for WordPress is an excellent tool helping you keep your website optimized for search engines and improves your technical SEO. It started in 2008, and over the years they added a lot of innovative features to enhance your SEO content by focusing on keywords and key phrases you want to rank for and helps you to boosts your content readability.

Analysis and Statics

Google Analytics (Get insights only Google can Give)

It offers analysis for free and lets you show who is visiting your website, where they are coming from, and which pages they are spending the most time on. You can also set up targets to track conversions, improve your e-commerce setup, and monitor events to learn more about user interaction.



Canva is a graphic design platform. It used to create social media graphics, presentations, posters, documents, and other simple visual content. The tool includes photos, images, and templates ready to use. The platform is free to use and offers paid subscriptions.

Free Pick

The first digital vector graphics website is used by graphic artists. Freepik assists you in finding free vector graphics, diagrams, logos, mockups, PSD files, images for use in blogs, and banners.


Every service or tool from the above mentioned is designed to save time, money, and effort, and make you focus on your business. [/vc_column_text][/vc_column][/vc_row]

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